In Rainbows

Radiohead's album In Rainbows was released on October 10/07, by no major label. They decided to release it themselves not only in physical form but on the internet as well. Fans were able to go online and listen to a preview of the album online and pay what they thought it was worth. The band said that every previous album had been leaked onto the net, so they decided they would leak it themselves. The alternative rock album was extremely successful in sales, selling more than 3 million copies worldwide in both digital and physical formats. How ridiculous is that!? The band released their album without a label and leaked it before hand, letting their fans pay as they saw fit. The album was awarded Best Alternative Music Album at the Grammy's in 2009. You'd have to have a lot of confidence in your music to be wanting to leak the album before releasing it anywhere else. But it looks like it gained a lot of respect of their fans, and ended up being a huge career turn around for Radiohead.